"Snap, Crackle, Pop: The Secret to Real Estate Photography Success"
Are you tired of lackluster listing photos that make your property look like it's stuck in the stone age? Say goodbye to blurry, poorly lit snaps and hello to mouth-watering, drool-worthy real estate photography. According to the National Association of Realtors, 99% of home buyers begin their search online, and high-quality photographs are the most important feature for online listings. So, let's make sure your property stands out from the crowd.
The goal is to make your property look as spacious and open as possible
First things first, declutter your space like a boss. Remove any personal items, excess furniture, or that weird sculpture your ex-boyfriend made for you. The goal is to make your property look as spacious and open as possible, not like a hoarder's paradise. Studies show that properties with clutter can take up to 20% longer to sell and can be sold for up to 6% less than their asking price.
you never know who might be inspecting them through your listing photos
Next, make sure your property is as clean and tidy as a whistle. A clean home is a happy home, and a happy home is a sold home. Don't forget to shine those faucets and scrub those grout lines, because you never know who might be inspecting them through your listing photos. According to a study by the Institute of Inspection, Cleaning, and Restoration Certification, properties that are cleaned before listing sell for more than properties that are not cleaned.
Now that your property is looking spick and span, it's time to focus on the staging. Hire a professional stager, or if you're feeling confident, channel your inner Martha Stewart and arrange the furniture like a pro. The goal is to create an inviting and visually appealing space that makes potential buyers want to move in. According to a study by the National Association of Realtors, Staged homes can sell for up to 17% more than non-staged homes.
Nobody wants to see a dark, dingy home in their listing photos
Lighting is key in real estate photography, so make sure your property is well-lit and consider adding extra lighting if needed. Nobody wants to see a dark, dingy home in their listing photos. According to a study by the National Association of Home Builders, good lighting can add up to 8% to a home's value.
Last but not least, make sure to fix any repairs or maintenance issues. A leaky faucet or a squeaky door can be a major turn-off for potential buyers. According to a study by the National Association of Home Builders, properties with minor repairs sell for up to 5% more than properties with no repairs.
So, there you have it, folks. Follow these tips and you'll be on your way to taking real estate photography that will make your property pop, sizzle and sell like hotcakes!
National Association of Realtors, "Profile of Home Buyers and Sellers" (2019) https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-buyers-and-sellers
Institute of Inspection, Cleaning, and Restoration Certification, "The Impact of Cleaning on Real Estate Transactions" (2016) https://www.iicrc.org/the-impact-of-cleaning-on-real-estate-transactions-2016-study/
National Association of Realtors, "Home Staging" (2019) https://www.nar.realtor/research-and-statistics/research-reports/home-staging
National Association of Home Builders, "The Impact of Good Lighting on Home Value" (2015) https://www.nahb.org